Lu Chen's Speech at "Designing a Better Life" design conference. Beijing, China. 2018.6.23

Chen Lu is the design director of Xiaomi’s Ecosystem and is responsible for packaging, product and VI design. She joined Xiaomi in 2011. According to the needs of different projects, she led Xiaomi cross-departmen team and worked together to complete Mi & Redmi mobile phone packaging series, Ecosystem packaging series, Mi, Mijia and Mitu brand designs, and Mi Home flagship store, CES and MWC Xiaomi exhibition area, and Mi branding products. She designed the Mi phone packaging which break the traditional thinking of the mobile phone packaging. The minimalist, practical and environmental friendly become the packaging style of Mi phone. Lead the team to create a packaging form suitable for Mi e-commerce platform so that the package not only serves the product but also suits the needs of platform development. The Mi mascot ,“Mitu” the rabbit, product line sold more than one million in a single year.