Join host Jim Remabch and the globally recognized marketing guru, David Meerman Scott, on a deep dive into the world of B2B digital marketing on the B2B Digital Marketer podcast.

Uncover the essence of authentic marketing in the digital age, explore the unique blend of human connection in B2B spaces, and why buzzwords like "innovative" might not be as impactful as we think.

Discover David's insights into the evolution of digital marketing, the power of storytelling, and the significance of creating a tribe of fans around your brand. Whether you're a marketer looking to sharpen your strategy or a business enthusiast keen on the latest trends, this episode packs valuable lessons, actionable tips, and a fresh perspective on making digital marketing genuinely phenomenal.

Video Chapters with Timestamps:

0:00 - 0:42 | Welcome to B2B Digital Marketing Insights
Introduction to the podcast and today's focus on enhancing B2B digital marketing strategies with insights from David Meerman Scott.

0:43 - 2:04 | Digital Marketing Evolution: A 30-Year Perspective
David shares his journey through the digital marketing landscape, emphasizing the shift from traditional methods to the digital age.

2:05 - 3:00 | 'Phenomenal': A New Approach to B2B Marketing
Insight into David's latest book, "Phenomenal," and its impact on redefining B2B digital marketing strategies for the modern era.

3:01 - 5:08 | Humanizing B2B Marketing
The critical importance of recognizing the human aspect in B2B marketing, aiming for authenticity and genuine connections.

5:09 - 7:04 | The Overuse of 'Innovative
A discussion on the ineffective use of buzzwords like "innovative" in B2B marketing and the push towards meaningful communication.

7:05 - 8:04 | Rethinking Stock Photos in B2B
Exploring the detrimental impact of stock photos on authenticity in B2B marketing and advocating for real, engaging imagery.

8:05 - 10:37 | Marketing Strategy Adjustments During COVID-19
Adjusting B2B marketing strategies in response to the pandemic, emphasizing kindness, empathy, and genuine engagement.

10:38 - 13:59 | The Power of Free Content and Fan Building
How offering valuable content without expectations can transform audience engagement and foster long-term brand advocates.

14:00 - 19:59 | Embracing Disruption in B2B Marketing
Encouraging marketers to innovate by reimagining digital possibilities instead of replicating traditional strategies online.

20:00 - 24:56 | Strategic Budget Reallocation for Impact
Insights on reallocating marketing budgets towards storytelling and content creation to deepen engagement and drive results.

25:00 - 28:46 | Investing in a Content Creation Newsroom
The advantages of investing in journalistic storytelling and content creation to elevate B2B marketing efforts.

28:47 - 33:57 | Key Questions for B2B Marketers
Reflecting on the fundamental questions B2B marketers must ask themselves to ensure they're truly connecting with their audience.

34:00 - 34:56 | 'Fanocracy': Turning Fans into Marketing Assets
Exploring the concept of 'Fanocracy' and how building passionate fans can be a powerful marketing strategy for B2B companies.

34:57 - End | Connecting with David Meerman Scott
How to reach David for more insights into B2B digital marketing, with an invitation to join the broader marketing community.

Keywords and Tags
Keywords:
B2B Digital Marketing, David Meerman Scott, Storytelling in Marketing, Marketing Evolution, Fanocracy, Humanizing B2B, Content Marketing, Newsjacking, Marketing Strategy, SEO for B2B, Social Media Marketing, Building Brand Fans, Innovative Marketing Techniques, Lead Capture Strategies, Marketing Assets

Tags:
#b2bdigitalmarketing, #davidmeermanscott, #storytellingmarketing #marketingevolution, #humanizingb2b, #contentmarketing #jimrembach, #marketingstrategy, #innovativemarketing #leadcapture

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