Every year, Columbia Business School asks applicants why they feel CBS is a good fit for them. And this year, they are giving applicants just 300 words. In this video, mbaMission Founder and President Jeremy Shinewald will share an example of a NOT so great response to the "Why Columbia?" application essay prompt.

00:00 Why Columbia Business School?
00:29 Why CBS poor example - opening paragraph
01:19 Opening paragraph analysis
02:13 Why CBS poor example - continued
02:42 Analysis continued

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