Have you ever thought there was something you wanted to change about your website, but the thought of doing another redesign project gave you nightmares? You imagine the pain of having to determine who will do the work, then explain what you want and be sure they understand it, and the huge upfront costs and waiting weeks or months for it to be completed, and then numerous rounds of revisions. But the nightmare isn’t over. After suffering through this process you’re told by an SEO guy, or a PPC guy “your website doesn’t convert” or that it needs updating.“HOW!?” you ask exasperated. And then follow the words I’ve heard hundreds of times “WE JUST GOT A NEW WEBSITE!” I’ve seen hundreds of website projects. I’ve spent thousands of hours talking to business owners about it.

If you know what Clixsy does, I’m typically the guy bearing the bad news that their website is costing them hard-earned dollars because the traffic they worked so hard to get through branding, SEO, and Paid Traffic like PPC, just isn’t turning into as many leads and opportunities as it should.

Design Process Pros
* There’s a fixed timeline. You know (somewhat) when it’ll end. Typically it’s a 2-6 month process.
* This gives you some peace of mind as you know when you can move forward
* It’s familiar - you’re not dealing with the unknown
* Single Expense - you pay one time (upfront, or tiered upon completion of milestones)

Traditional Design Process Cons
* Large upfront cost
* Doesn’t account for changes such as feature requests, misunderstandings, new requirements, and market shifts.
All of which can lead to
* Cost increases
* Extended Deadlines
* Results are guided by custom, instinct, & preference but are not informed by users and data
* Esthetics are favored over the user's experience
* Final result is months away

Growth-Driven Design Pros
* Costs are spread out and smaller upfront
* Faster initial launch
* User data and experiments dictate decisions
* Monthly learning and updating
* Can focus on just one problem at a time
* Findings from one problem can inform others and speed up the overall progress and quality of the site/final project

Growth-Driven Design Cons
* Ongoing Project
* New Unfamiliar Process
* The entire website esthetic won’t change all at once

Looking to increase your online visibility? Generate new high-quality leads? Contact the internet marketing seo experts at Clixsy to see how we can help you! Call us (801) 701-2030 at or visit us online at http://www.clixsy.com/

Clixsy Internet Marketing Service
476 Heritage Park Blvd Suite 100A
Layton, UT 84041
(801) 701-2030
http://www.clixsy.com/
https://www.google.com/maps?cid=89156...

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