On this episode of Executive Exchange, Hinge founder and CEO Justin McLeod sits down with host Ruth Umoh to discuss the online dating business, AI and how he transformed the company from a less than $1 million revenue business in 2017 to one that's projected to rake in a whopping $400 million by the end of 2023.

Justin reveals some useful tips for people who are using the dating app to find their ideal match as well as breaking down the philosophies of what works and what doesn't for each individual user. Compatibility and the use of AI is what Justin thinks will improve the app over time for users looking to meet their partner.

Justin also talks about the beginnings of Hinge, starting it in 2011 while he was attending Harvard Business School and slowly over time making changes to the app that now is the number three dating app worldwide.

Finally, Justin takes a look at Ruth's Hinge profile and shares his thoughts on what he likes and what she can improve on her matchmaking journey.

00:00 - Teaser
01:04 - Word Of The Year
01:54 - Determining Compatibility
02:26 - Trends On Hinge
03:20 - What Works On Your Profile
04:20 - Launching The App
07:21 - Growing The Name
09:23 - Narrowing On Authenticity
11:53 - The Upward Swing
12:56 - Finding Quality Matches
14:21 - Users Not Getting Results
15:50 - Hinge Demographics
18:26 - Implementing AI
20:54 - Does Hinge Have An Attractiveness Score?
21:35 - Upgrading To Premium
22:08 - Balancing Free And Paid Subscriptions
24:22 - Justin's Leadership Style
26:01 - Hinge Employee Benefits
26:33 - Getting Feedback From Employees
27:06 - Match Group Acquisition
29:36 - Regional Trends
30:23 - Growing In Europe
30:42 - Next Product Innovations
31:47 - Justin's Earlier Life
33:00 - Ruth's Hinge Profile Analysis
34:22 - Hinge Picture Stereotypes
34:46 - Justin's Best Business Advice
35:52 - Next Evolution Of Principles
37:52 - Hinge's Revenue
38:26 - Avoiding Dating Fatigue
40:34 - Outro

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#dating #relationship #Hinge