Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.

Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.

In this episode, you'll learn:
→ The Banana Distribution
→ Why the 80/20 rule is wrong
→ Why you need to kill your loyalty program
→ How to prioritize efforts for maximum customer reach
→ Strategies to prepare for unpredictable buying behaviors

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 CHAPTERS

00:00 – Intro
01:27 – “The Banana Distribution”: How to decode your customer's buying patterns
08:29 – Forget the 80/20 rule: Learn the real customer distribution
11:55 – Are overspending on the wrong customer segment?
18:32 – The Byron Method: How to navigate the shifting sands of consumer buying behavior
21:18 – Should loyalty and retention be your Holy Grail?
24:22 – How to smell the BS in marketing reports
29:30 – Wiemer’s 3 evidence-based marketing resources

🤘 CONNECT WITH WIEMER SNIJDERS

LinkedIn:   / wiemer  
Twitter:   / wiemersnijders  

🤘 CONNECT WITH LOUIS

Web: https://www.everyonehatesmarketers.com
LinkedIn:   / louisgrenier  

🤘 IT'S NICE TO BE NICE

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🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY

The F*cking Fast Buyer Insights [F²BI] System: https://www.stfo.io/ffbi