There’s nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it becoming a cesspit of spam, pyramid schemes, and affiliates. A community is in no way a sales funnel – it’s a place for people to connect, talk, and network.

Today, we’re joined by Lottie Unwin, Founder of Up World & Brand Hackers, to discuss why she set up her community, how marketing has impacted her life, and the lessons she’s learned from her extensive career in the industry. She also delves into her organic growth plan, which turned out to be rather successful!

In this episode, you'll learn:
→ Why your community isn’t a sales funnel
→ How to go about renaming and rebranding an already established company
→ Lottie’s organic growth plan for her business
→ hy we should be more honest with people on LinkedIn

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 CHAPTERS

00:00 – Intro
01:52 – Communities are set up for the wrong reasons
07:08 – Revenue streams through business and communities
09:19 – Lottie’s career history
16:43 – Lottie’s first community
21:01 – What confidence means to different people
24:02 – Honesty on LinkedIn (a rare thing)
31:45 – An organic growth plan
34:40 – Renaming the company

🤘 CONNECT WITH LOTTIE UNWIN

LinkedIn:   / lottie-unwin-she-her-7b577742  
Up World:   / up-world  
Brand Hackers:   / brand-hackers-marketing  

🤘 CONNECT WITH LOUIS

Web: https://www.everyonehatesmarketers.com
LinkedIn:   / louisgrenier  

🤘 IT'S NICE TO BE NICE

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🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY

The F*cking Fast Buyer Insights [F²BI] System: https://www.stfo.io/ffbi