Infiniti tried to break the mold with the Q45. It did away with a lot of the ornamentation that was typical in luxury cars. The Infiniti Q45 doesn't have interior wood trim or swaths of chrome. It doesn't even have a grille. Infiniti believed that their car would stand out because of what it didn't have. The Q45 did separate itself from its contemporaries, for better and for worse.

SOURCES

Barchetta.co/infiniti-sources

TIMESTAMPS

0:00 INTRO
1:09 HORIZON (CONCEPTION)
5:03 RIPPLES (DESIGN)
9:37 TEMPEST (ENGINEERING)
14:30 INNERVISIONS (ADVERTISING/RECEPTION)
22:59 SUNSET (DECLINE/LEGACY)