From Scenarios to Strategy: Top 3 Methods
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 Published On Nov 6, 2020

This video introduces three methods to link scenario planning to organizational strategy: Scenario Immersion, Wind Tunneling, and Wright & Cairns' variation of Wind Tunneling. It describes their strengths and limitations, and concludes with some general guidelines to apply them in foresight practice.
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SELECTED REFERENCES
Scenario Immersion
Ralston & Wilson (2006). Scenario Planning Handbook: Developing Strategies in Uncertain Times: https://www.amazon.sg/Scenario-Planni...

Chermack (2011). Scenario planning in organizations: How to create, use, and assess scenarios: https://www.amazon.com/Scenario-Plann...

Wind Tunneling
van der Heijden (2004). Scenarios: The Art of Strategic Conversation: https://www.amazon.sg/Scenarios-Conve...

van der Heijden, Bradfield, Burt, Cairns, & Wright, (2002). The Sixth Sense: Accelerating Organizational Learning with Scenarios: https://www.wiley.com/en-us/The+Sixth...

van der Heijden, K. (n.d.). Scenarios, Strategy, and the Strategy Process. Presearch: Provoking Strategic Conversation: http://www.maureen.ohara.net/WASC/GBN...

Wright & Cairns Wind Tunneling variation
Cairns & Wright (2018). Scenario Thinking: Practical Approaches to the Future: https://www.amazon.com/Scenario-Think...


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