Use Robert Cialdini's Reciprocity Rule of Influence to Increase Sales Success
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Boost Sales Success Using Robert Cialdini's Reciprocity Rule Of Influence

Reciprocity is the quality or state of being reciprocal : mutual dependence, action, or influence.

Reciprocity is rooted in the idea that we like to maintain
emotional "bank accounts" with others, and we prefer these accounts to be in
balance. For instance, if you invite me to your birthday party, I'll feel a sense
of obligation to invite you to mine.