00:14 Introduction
00:34 My journey of getting into textbooks
04:34 How to write a textbook?
06:13 Personal benefits of researching & writing
08:50 Why are textbooks so important for students?
10:23 What are the benefits for professors?
13:15 How to market a textbook?
16:26 How to use learning aids?
19:05 We have 28 adaptations & translations!

Jochen's Services Marketing textbooks are available in over 28 adaptations and translations and are used on all six continents. This video explains the journey and the benefits of textbooks for students, professors, and authors.