If you’re younger than 30, you probably think that OG Facebook is completely dead. This is a completely natural assessment given that Facebook isn’t all that popular with younger generations. But, while Facebook isn’t that popular with youngsters, Facebook has very much maintained its relevance with the people who originally used it. It’s just that those people have since gotten a lot older. In fact, nearly half of all Facebook users are above the age of 35, but while this has largely reduced Facebook’s notoriety, it hasn’t reduced their profitability by any means. Facebook is not only more profitable than ever but it’s still the most profitable social media platform by far with annual revenue exceeding $70 billion. For perspective, YouTube pulls in less than half that at $30 billion. More than generating a bunch of revenue, Facebook has become sort of a super social media app for the people who still use it as it supports everything from reels and regular posts to messaging and videos. This video explains how Facebook is still extremely economical and powerful and what that might mean about the longevity of social media platforms.

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Timestamps:
0:00 - Facebook
2:09 - Old Is Gold
5:43 - An Everything App
8:38 - A Social Evolution

Resources:
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