The Secrets Behind the Successful Strategy of Domino's Pizza | Business Documentary from 2015

In this documentary we go behind the counters of the pizza giant Domino's and meet the people that deliver millions of pizzas every year. We follow contestants at UK’s fastest pizza maker championships, considered by Domino’s workers more important than the Olympics. We feel the pressure of a new store opening and meet the big cheeses who are competing for 'manager of the year'. The documentary takes us to the heart of this self-proclaimed 'dysfunctional family'.

Domino’s is the UK's biggest food delivery company, dealing with millions of pizza orders every week and the show has unique access to its thousands of employees, from managers to drivers, pizza designers to Domino’s HQ, as we lift the lid on this billion-dollar business.

Domino's have an almost cult-like status amongst their workers, with an obsessive work ethic, complete with a series of chants that evoke a sense of belonging and hard work. They sell the American dream, where hard work (for some) can lead to extreme wealth.
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