In this video I talk through how much money you need to make per year in order to afford a new truck in 2024. Truck prices have skyrocketed over the last few years but so has the cost of everything else. Things have gotten out of hand and out of reach for most Americans. It is now not uncommon to see trucks cost well over $80,000... and often times breaching $100K+... which is unreal.

I talk through the average household income needed to afford a typical home in the US today... and I present what those numbers used to be back in 2020. Crazy how much things have changed. Inflation really took a toll on people and dealerships are now starting to show it. All dealerships across the US are just stacking up with new vehicles, just collecting dust, not selling. People can't afford these insane prices. Something has got to give soon... what do you think that will look like? Will we see dealerships go under in the coming year or so?

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