Published On Apr 17, 2024
Full playlist: • Index Explains
Enhancing content signal transparency—including channel, genre, and show-level data—is key to scaling programmatic streaming TV. While this level of transparency is the norm in other digital channels, sharing contextual data works differently in streaming and carries additional considerations. Rob Hazan, VP of product, streaming TV at Index Exchange, breaks down how content signals are shared in streaming TV and what’s on the horizon in the channel.
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