Presenter: Katie Wagner

Description: We all know the power of networking, and in today’s world, networking can be done efficiently and effectively online, as well as in person. In this presentation, you will learn how to set yourself up for successful online networking using the tools available on LinkedIn, the world’s most widely used professional networking website.

You will learn how to create a LinkedIn profile that gets found by more people, grabs your audience’s attention, and tells your story in a way that builds credibility and leaves connections wanting to know more. We’ll also cover:

Strategies for connecting.
Tips for exposing your profile to the widest audience possible.
How to use LinkedIn for prospecting and getting referrals.
Where to put content for the best results.
How to get the most return on the time spent on your networking efforts.

A LinkedIn profile is much more than an online resume. If you have a profile, but don’t feel like it’s working for you, or, if you haven’t set up an account on LinkedIn yet, this presentation will give you the tools and direction you need to maximize your results.

Bio:

Katie Wagner spent 15 years as a television and radio journalist, working for news around the world, including ABC, CBS, Fox, CNN and National Public Radio.

Today, Katie owns a social media agency made up of journalists like herself. The agency, Katie Wagner Social Media, specializes in both content creation and social media management. Their clients include Anthem Blue Cross, the County of San Bernardino, Paul’s TV, Senegence International, FocalPoint Business Coaching, The California Landscape Contractors Association and Author Michael E. Gerber.

She also works as a consultant, helping business owners integrate social media into their traditional media marketing plans. Katie is a popular speaker, and regularly gives keynote presentations and leads workshops for small business audiences.

Katie sits on the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. She was awarded the organization’s Champion for Children Award in 2012. Katie also serves as a mentor in Chapman University’s MBA Program and is an entrepreneur-in-residence at the Leatherby Center for Entrepreneurship.

Please visit: http://katiewagnersocialmedia.com

For more information about the California Southern University School of Business, please visit: http://www.calsouthern.edu/business