The programmatic industry has a significant opportunity to reduce its carbon footprint. As media owners, buyers, and platforms all increasingly make sustainability a key focus area, the IAB Tech Lab is working with partners across the industry to establish a sustainable programmatic marketplace. Tony Katsur, CEO of the IAB Tech Lab, joins Lori Goode, CMO at Index Exchange, to share best practices for a more efficient and sustainable programmatic supply chain.

Learn more: https://bit.ly/3YjyLmX

Download the IAB Tech Lab’s Sustainability Playbook: https://bit.ly/3OmYw12