#Genesis #Magma #NYAutoShow

Genesis is continuing to evolve its brand, late March rolling out a quartet of machines which seem to have been poked in the oven and left to broil for a few hours.

Just prior to the 2024 New York International Auto Show, scheduled to kick off with a media day on Wednesday, the Genesis House was filled to the gunwales with a new take on sporting luxury — four cars all wearing coats of retina-searing Magma Orange paint.

First up in the automaker's new performance-oriented Magma sub-brand – well, the automaker insists it's not a sub-brand – is the GV80 Coupe Concept, a vehicle first shown this time last year as Genesis’ initial foray into the so-called "coupe crossover" segment, an arena in which one will find the BMW X6 and Mercedes-Benz GLE Coupe.

For details on it and the other three Magma concepts, check out the full story at Driving.ca: https://driving.ca/auto-news/auto-sho...
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#NewYorkAutoShow #performancecar #luxurycar