This talk was given at a local TEDx event, produced independently of the TED Conferences. One of the elements of the cultural difference between Europe and China is the importance that is given to relationships. In the West you would assume the importance to be the same, but there is a significant distinction. In China connections with the right people help you to get things done, to survive and to succeed.

Whereas in the West content is predominant, in China the way people interact with each other strongly influences the working environment. 'Face' and long-term effects are taken into consideration.

Valérie Hoeks (1982) studied Sinology at the Leiden University and has been active in China for over a decade as a traveller, a student and later as an entrepreneur. As soon as she set foot on Chinese soil she knew she would come back many times.

In 2010 Valérie co-founded China Inroads in collaboration with with her Dutch and Chinese business partner. China Inroads provides a strong foothold for innovative companies that want to expand their business to the Chinese market.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)