Television personality Dato Gogichaishvili provides a humorous analysis of cultural differences and discusses the difficulties in working across various cultural backgrounds. He teaches Media Management in Georgia and is a lecturer of Cross-Cultural Management and Global Business Negotiations at Webster University in Leiden, the Netherlands.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)