MUSIC AND EMERGING TECH: THE STATE OF PLAY

The keynote will look into the industry meta-trends and how the music community is morphing into a vibrant ecosystem due to new players.

We will explore three emerging technologies and their impact on the music industry: Web3 (new modes of music financing and artist monetization), generative AI (new paradigms for music creation and skill augmentation), and the metaverse (new opportunities for fan engagement and immersive brand-building).

Cherie will debunk myths and outline key challenges faced by tech founders and rights holders in each of these areas, and will also provide an exclusive preview of a forthcoming report on creative AI.

Speaker:
Cherie Hu, Founder & Publisher, Water & Music