Sprint was once one of the largest telecom companies in America. In fact, they were at one point even trying mergers that would make them the largest telecom company in America. But, over the past 20 years, Sprint has slowly faded into oblivion largely because of their own missteps. For one, Sprint lost their identity as the underdog that was powered by community and goodwill. They became just another massive corporation that lost touch with their core user base. On top of this, they botched multiple pivotal deals that put them back tens of billions of dollars, something that they were never able to recover from. All of this made them inferior to the competition but Sprint continued to act like nothing changed. Pretty soon, the only reason that customers stuck around at Sprint was to take advantage of cell phone deals and incentives. This led to Sprint bleeding customers and revenue until T Mobile finally bought them out and completely killed the brand. This video explains the story of Sprint and what happened to the once-massive telecom company.

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Timestamps:
0:00 - The Glory Days
2:25 - The Underdog
5:32 - Botched Deal
9:13 - Ego Kills

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