After hearing how his father suffered side effects from common medication, GeneYouIn founder Ruslan Dorfman used his background in genetics to figure out a way to tailor prescriptions based on genetic makeup and personalize treatment for patients. That’s when he had his Aha Moment to build Pillcheck.

Learn more about GeneYouIn at www.pillcheck.ca.

About the Video Series: What’s the 'Aha Moment' behind your business? Our #MaRSaha series asks entrepreneurs to go back to the beginning.