If sales enablement is not relevant for sales, do not waste sellers' time! The same motto applies for the behaviour of sellers: If you are wasting your customers' time, don't bother meeting at all!

How can sales leaders demonstrate the right behaviour to their sales teams and towards customers? How can they lead my example?
What is their answer to the key question of how to build a foundation of trust via sales leadership in the digital future?
How can sales leaders orchestrate the needs of their existing workforce and new digital natives in combination with the challenging market environment and even more challenging customer demands?

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