The MOST ASTONISHING Feat In the History of ENDURANCE? | 'Iron Cowboy' James + Sunny Lawrence
Rich Roll Rich Roll
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 Published On Nov 22, 2021

'The Iron Cowboy' James Lawrence & partner Sunny share lessons learned after completing 101 iron-distance triathlons in 101 consecutive days, perhaps the most astonishing feat in voluntary human endurance. To read more & peruse the full show notes, go here👉🏾https://bit.ly/richroll643
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FILMED AND EDITED BY BLAKE CURTIS, DAN DRAKE AND MARGO LUBIN
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00:00:00 - Intro
00:02:45 - How’s the Body Doing?
00:03:28 - Coming off the 100
00:08:25 - The Difference Between the 50 / 50 / 50 & Conquer 100
00:12:19 - Starting the Race with an Ankle Injury
00:15:13 - Conquer 100: “Injuries, pain & longevity”
00:16:07 - Covid as the Impetus for Running the 100
00:20:26 - How to Evaluate Criticism
00:25:04 - Do Everything You Can Today
00:27:06 - Making Races a Family Endeavor, Deciding to Go for the 100
00:37:55 - The #1 Custom Ankle & Shin Brace-Maker Lived off the Trail He Was Running
00:41:53 - Dealing with a New Problem Every Day
00:42:38 - Sleep Disruption
00:45:22 - Still Struggling with Brain Fog
00:47:54 - UCLA Baseline Testing Before and After
00:49:06 - The Story Behind the Story: Community
00:53:36 - Zero Quitting: The Story of 6-Year-Old Jace and The Iron Cowboy.
00:55:43 - When Were We Taught to Quit?
01:01:28 - “My gift is the ability to suffer.”
01:03:14 - “You never know who’s watching…”
01:06:56 - The Social Media James was Unaware of: Sunny’s Closet Talks / Wingman Wrap Up
01:08:35 - James’ Worst Bike Crash Ever
01:13:18 - Breaking Point / Turning Point: DAY 80
01:17:14 - What is the Self Talk the Iron Cowboy Uses When Feeling Like Quitting?
01:20:23 - “Nobody is the expert at the beginning of their journey. The hardest thing is to start…”
01:23:27 - Comparison to others stops people from starting. Don't copycat. Find your own thing.
01:24:44 - When Sunny & James met Rich & Julie at the airport
01:26:12 - The first podcast with Rich and 50/50/50
01:27:34 - Rich Doing the Wingman Wrap Up on Day 91
01:28:29 - DAY 100. Barely able to run despite the goal. “I can do better.”
01:35:58 - Surprise! Day 101
01:39:37 - In retrospect: What does this all mean?
01:42:30 - James' Projects: Speaking, Writing, & Documentary
01:43:27 - Sunny is the unsung hero of this adventure
01:46:13 - The Number One Question: “How Do You Develop Mental Toughness?”
01:48:16 - How much is physical? How much is mental?
01:49:52 - Take the harder path. Learn to solve problems in the face of adversity.
01:51:38 - Every day on the 100 was about adaptation.
01:53:11 - What do people not get about the 100 and what it took to do it?
01:57:28 - Being consistent and showing up.
01:58:49 - Work, Family, Life Balance. The imbalance is temporary.
02:02:11 - Rich on "Balance"
02:05:36 - If I haven’t suffered, have I worked hard enough?
02:08:04 - Not forcing your passions onto your kids.
02:10:55 - Nurture vs Nature. Keeping your promise.
02:14:19 - Advice On How to Start
02:15:51 - Don't Tell Me What's Next
02:17:24 - Maintaining Body Mass

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NEW TO RICH?
Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
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http://bit.ly/vegansglam

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