HOW DO YOU GO ABOUT INCREASING YOUR LAWN CARE BUSINESS IN 2024? MOST LAWN BUSINESS OWNERS ARE LOOKING TO ADD CLIENTS, AND THAT'S UNDERSTANDABLE. BUT MARKETING IS EXPENSIVE. AND GAINING LAWN CARE CLIENTS MIGHT NOT BE THE BEST THING FOR YOU IN 2024. MAYBE A BETTER WAY TO GROWING YOUR LAWN CARE BUSINESS IS TO INCREASE THE VALUE OF EACH OF YOUR CLIENTS. A SIMPLE MULCH JOB, WEED PULLING, GUTETER CLEANOUT, PLANT INSTALL, SOD PROJECT, OR EVEN A FEW HEDGE TRIMMING JOBS CAN DRASTICALLY IMPACT THE VALUE OF YOUR LAWN CARE BUSINESS. AND HERE'S THE REAL MAJIC... WHILE IT MAY TAKE YOU AN ENITRE YEAR OF MOWING A CLIENT'S LAWN, YOU CAN EASILY INCREASE THE VALUE OF YOUR LAWN CARE CLIENT WITH JUST A FEW ADDITIONAL LABOR HOURS FOR ONE OF THESE BASIC LAWN CARE SERVICES. IN 2024, YOU MAY BE BETTER OFF FOCUSING ON INCREASING YOUR CLIENT'S TOTAL REVENUE RATHER THAN FOCUSING SOLELY ON GAINING NEW LAWN CARE CLIENTS.

My Story:

In 2016 I had been in law enforcement for almost 7 years.

I was not in control of my schedule, I was hardly making any money, and I was away from my family working nights and holidays. I was capable of more,, and I was silently suffering. I knew I was selling myself and my family short.

I started Florida Turf Pros as a side hustle in 2016 before going full time in 2017.

My lawn business changed my life. I control my own schedule, my own income, and I am proud of what I have built.

On this channel you will learn the steps I have taken (and am still taking) to have a lawn care business that serves ME and my family’s needs.

We are a small owner operated company (2 full time mowing trucks/crews, and now a sod installation division).

If you are interested in starting a lawn care business this channel will provide the direction.

This really is a great industry to be in…

And I hope that by documenting my journey it will help you too.