Truth be told, Simms was fairly reluctant to participate until he heard John Elway was on board, then he agreed to do it. I’ve also read accounts of him almost forgetting about it in the excitement after the game, which seems likely based on how he’s kind of running away from the camera 😂

Remembering that first year of the campaign, Tom Elrond, Disney’s president of marketing in 1987, said, “We wanted it to be authentic, but that meant being the first camera on the Fidel’s, in the most frenetic environment you could possibly imagine. We’d be competing with broadcast crews and journalists and hangers-on and teammates, just to have some guy look into a camera and say “I’m going to Disney World.” It’s wild if you think about it. That first year, I don’t think anyone thought that was achievable.”

“What’s Next” wasn’t only for Super Bowl winners, it’s been used for NBA & MLB stars, Miss America, Olympians, and winners of American Idol.

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