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What is vitamin C & why is it great as part of your skincare routine?
Vitamin C, also known as ascorbic acid, is a powerful antioxidant that can provide many benefits for the skin when applied topically.

Collagen synthesis:
Vitamin C is essential for the production of collagen, a protein that gives skin its structure and elasticity. By promoting collagen synthesis, vitamin C can help to improve the skin’s firmness, reduce the appearance of fine lines and wrinkles, and improve overall skin texture.
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Brightening:
Vitamin C is known for its ability to brighten the skin and even out skin tone. It can help to reduce the appearance of age spots, hyperpigmentation, and other types of discoloration.
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Sun protection:
Vitamin C can help to protect the skin from damage caused by UV rays and environmental toxins. It can also help to repair skin damage caused by sun exposure.
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Anti-inflammatory:
Vitamin C has anti-inflammatory properties that can help to reduce redness and inflammation associated with ageing skin, acne and other skin conditions.
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Antioxidant properties:
Vitamin C neutralises free radicals, molecules that can damage cells and contribute to ageing. By neutralising free radicals, vitamin C can help to protect the skin from damage and promote healthy ageing.
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It’s important to note that Vitamin C can be unstable and can easily be degraded by light and air. It’s recommended to use Vitamin C products that are packaged in airtight, opaque containers to protect the Vitamin C from light and air. Also, it’s best to use a product with a pH close to the pH of the skin, to ensure optimal absorption and effectiveness.

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