Published On Apr 5, 2024
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ID Fresh Foods is an unique homegrown company that is giving foreign FMCG companies a run for their money. With ₹500 Crores of Revenue, they have disrupted India's ₹5,000 Crore ready to cook industry.
A scale so huge that they can make 20 Lakh Idlis & 40 Lakh dosas in a SINGLE DAY. In this video, we'll dive into the key insights that ID has cracked to conquer this unique market.
Timestamps👇
00:00 - Intro & Story
02:31 - The Trust Insight
05:32 - ID Fresh Foods' SKU Roadmap
06:32 - The Cost Efficiency Insight (Zero Inventory Model)
08:23 - How ID delivers food to Kochi
09:32 - The Branding Insight
11:05 - Innovative Packaging
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