Raghav Jhawar and Muskaan Sancheti are the founders of the D2C company 'The State Plate'. Featured on Shark Tank and backed by @lenskart Founder Peyush Bansal, their primary motivation is to unite India's regional food on a single platform. From Bengal's Jhal chanachoor to Bikaner's Bhujia, they've made a turnover of 210 CRORES last year.

The Off Campus team flew to Bangalore to meet both the founders and gain insights into how this D2C brand operates after being funded on Shark Tank.

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Timestamps -
00:00 - Introduction
00:55 - Story behind State Plate, market place for regional snacks, brands and private labels.
01:51 - FSSAI, hygiene, background checks of vendors and pilot products, TSP Vs Other brands.
02:34 - Fundings, try and test business, Antler and finances, D2C brand.
03:36 - How to raise capital, valuation methods, negotiating equities and dealing with venture capitals.
04:53 - Participating in Shark Tank, Piyush's Team, Acquired by Just My Roots.
06:03 - Share holder of State Plate, revenue of 210 CRORE, unit economics and break-even expenses.
07:28 - Cost and expenses, international shipping, average order value.
08:30 - 220 products and 45 vendors, marketing strategy, run META ads on low budget.
09:52 - Migrant population as ideal customers, unique INDIA products, organizational structure and Gurgoan Office.
10:49 - Future plans, international market and challenges in FMCG company.
11:58 - Innovation in FMCG, patented product, and 'What if I start a company like State Plate'.

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