A lot of people want a non-wired (wireless) or soft bra, because they find wired bras to be very uncomfortable. This is most of the time due to wearing the incorrect size.
Wired bras: provide more support, especially if you have a larger bust. A wired bra will really hold you up and gives a nice shape.
Non-wired or soft bras: very comfortable, but you will not get the same shape as a wired bra can provide, nor will it give the same lift which a wired bra can provide.
It is all personal preference, but Lili recommends trying a wired bra, especially under nice clothing ie. for an event, etc.
Please visit one of our store locations for a professional bra fitting.