Ben Goodwin grew up on the “standard American diet.” As a teenager, he found himself “overweight and anxious and not particularly happy.”

At the age of 15, Goodwin switched his diet to a vegetarian lifestyle and noticed “revelatory" changes in his emotional stability and cognitive function. Fascinated by the microbiome’s role in digestion, immune health, and nervous system functions, Goodwin dropped out of college to pursue a career in beverage formulation.

In 2008, he started Obi Probiotic Soda, a water kefir drink, grounded on the philosophy that health is the foundation for sustainable well-being.

Fast forward to 2023, his Olipop brand has become a viral sensation on TikTok and a massive success on supermarket shelves that’s poised to bring in over $200 million in revenue this year alone, according to Goodwin.

Now, Goodwin spends his weekend formulating new flavors, DJ-ing, or exercising with his health coach.

00:00 - Dropping Out Of College
00:29 - Waking Up
01:06 - Ben's Diet
01:36 - Working At Olipop
02:29 - After Work Activities
04:09 - Bed Time
04:28 - Splurges

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