Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages.

Seth’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip , Purple Cow, and This Is Marketing, an instant bestseller around the world.

His newest book is The Practice: Shipping Creative Work.

Full show notes at https://freeyourinnerguru.com/seth-go...


CONVERSATION HIGHLIGHTS:

-Why courses don’t work.
-The change Seth seeks to make.
-What marketing is and what marketing is not.
-What it means to pick yourself.
-Scarcity as a tenet of the industrial age.
-Why you get to pick yourself.
-Different kinds of fame and the smallest viable audience.
-Empathy and generosity as core values and compass of leadership.
-The solution for imposter syndrome and self censorship.
-The pandemic. Now what are we going to do?
-How Seth built the Creative’s Workshop and wrote The Practice.
-The process of turning “pro.”
-Why streaks are important.
-Perfection, perfect, and good enough.
-The mistake of listening to unqualified critics.
-The journey of the creative professional vs the journey of the hack.
-Marketing and morality
-Synchronous vs asynchronous communication and learning
-The role of genre in creating an impact with your work, or hiding from it.
-Where The Practice fits in the book store.

MENTIONED IN THIS EPISODE:

Seth’s blog - https://seths.blog/
Book: The Practice: Shipping Creative Work - https://amzn.to/3pVgWsD
The Creative’s Workshop - https://thecreativesworkshop.com/

Laura's Daily Letter - inspired by The Creative's Workshop (now Pictures + Words) - https://lauratucker.com/pictures-plus...


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