Professor Jeremy Petranka and Daewe Kim, Senior Manager, IT Data & Analytics at Procter & Gamble and MQM ’20, discuss what data sources are being mined to inform consumer analytics and how that information is being leveraged to inform product and marketing decisions.

Keep up with the latest faculty research and insights on data science, artificial intelligence, machine learning, and business applications for analytics with Fuqua’s Analytics in Action blog: https://www.fuqua.duke.edu/data-analy...

Alumni and leaders in this space are participating in live industry interviews to show how they are using data analytics to fuel innovation. You can follow the series on Fuqua’s LinkedIn page   / fuqua-school-of-business