Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin joins us to share some of his latest thinking. His global bestselling books include Purple Cow, Linchpin, The Dip, All Marketers are Liars and others. We talk about growing your community and some insights on what makes the most effective B2B marketing.

Seth’s insights about creative work and marketing have helped to shape what we know as modern marketing, and we get into some of his findings in this episode. His latest book titled The Practice which helps people in creative industries to create and consistently share their work.

We get into the significance of advertising in the ever-changing digital and content consumption landscape, as well as how brands and content creators can stand out in the crowded and noisy marketplace.

We go beyond the demographics into how you can build your tribe, your smallest viable audience of people who buy into your vision.

The podcast is also available on:
Our site: http://theleadcreative.com
Spotify: https://open.spotify.com/show/0uJYmm1
Apple: https://jo.my/tlc-apple Google
Podcasts: https://jo.my/tlc-google

Or wherever you get your podcasts.

Ideas discussed in this episode:
0:00 - In conversation with Seth Godin
2:33 - There is no such thing as writer's block
4:39 - The Practice
6:13 - Lean in into imposter syndrome and lead
8:19 - Steal your creative process
9:48 - Seth Godin's creative process
11:30 - Nurturing and building creative ideas
13:03 - The biggest hindrance to launching creative ideas
16:14 - Why build and matter to your smallest viable audience
20:28 - Rethink B2B brand marketing and communication
24:36 - Convincing teams and clients that a smaller audience is better
31:47 - Advertising is almost dead
36:35 - How do cut through the noise