🎯 Whether you’re an entrepreneur looking to build a niche audience, a writer struggling with writer’s block, or a business leader aiming to standardize your business, there’s something in this video for you.

🧠 Seth Godin, a globally recognized marketing guru, is the author of 20 best-selling books and the creator of altMBA, a transformative online workshop.

💡 Learn from Seth’s insights and experiences to become indispensable at work, hire curious people, and even become a better at speaker.

📚 Plus, don’t miss out on Seth’s book recommendations and his introduction to the Carbon Almanac.

For more insights & resources watch more from    • Trainual | Playbook 2022  

👉 Ready to scale your business efficiently? Learn how Trainual streamlines your business processes, visit our website https://hubs.li/Q02cHQSD0


CHAPTERS

00:00 Intro
01:30 Seth’s book recommendations
02:17 Early days of the internet
04:24 Teaching entrepreneurs
08:53 The scarcity of attention
12:56 Building a niche audience
18:05 Marketing to your core customer
23:03 Overcoming writer's block
27:18 Documenting business processes
34:12 Being indispensable at work
39:34 Standardizing a business
44:29 Hiring curious people
45:38 Biggest failures
50:20 Becoming a better speaker
54:46 The future of Netflix binging
59:43 Introducing the Carbon Almanac