In 1985, Coca-Cola made one of the most bizarre and controversial changes in its 100 year history: changing the formula of Coke. As a response to Pepsi taking over the soft drink market, Coke decided to invent a new version of their classic soda, called “New Coke”, in hopes of reviving their business and market share among young consumers. However, New Coke ended up being one of the worst marketing flops in its entire company’s history…

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Sources: https://docs.google.com/document/d/1C...

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