Discover 7 brand guidelines examples and style guide examples including Spotify, Audi, Mailchimp and more in this tutorial.

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0:00 7 Stunning Examples Of Brand Guidelines (Strategy & Style Guides)
0:54 Brand Guidelines vs Brand Style Guide
1:11 What Is A Brand Style Guide?
1:54 What Are Brand Guidelines?
3:15 What Should The Brand Guidelines Include?
4:16 Why Do You Need Brand Guidelines?
5:46 7 Examples Of Stunning Brand Guidelines
6:12 Spotify Brand Guidelines
7:37 Slack Brand Guidelines
9:07 Starbucks Brand Guidelines
10:29 Mailchimp Brand Guidelines
12:03 Zendesk Brand Guidelines
13:14 Youtube Brand Guidelines
14:34 Audi Brand Guidelines
15:51 Tips On How To Create Brand Guidelines
16:29 Tip #1: Attention To Detail
17:13 Tip #2: Brand The Brand Guidelines
17:54 Tip #3: Make The Guidelines Accessible
18:53 Tip #4: Include Helpful Features

First, you’ll discover the difference between brand guidelines and brand style guides and how they each direct the strategy and / or visual identity of the brand including the logo usage, colour, brand personality, tone of voice and more.

Then, we’ll explore what a brand guidelines template should include and the questions it should answer to provide clarity and direction.

Next, in this brand guidelines presentation, we’ll explore some of the best brand guidelines and brand style guide designs from top brands including Spotify, Zendesk, Audi, Mailchimp, Slack and Youtube.

Finally, you’ll learn some of the best tips for how to create brand guidelines and brand style guides for your own brand or your client’s.

#brandguidelines #brandstrategy #brandstyleguide

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