In this video, you will explore different categories of CPG and the brands that dominate the industry.

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The video is an excerpt from the Consumer Packaged Goods Industry Primer learning module, produced by the world class, digital e-learning content provider Primerli (https://www.primerli.com). The full module contains 12 bitesized pieces of content, with additional quick quizzes designed to help professionals learn about the industry in under an hour.

Key Sections:
0:05 - Coca-Cola Company
0:25 - CPG Categories & Brands
0:47 - Nestle
0:55 - Coca Cola
1:10 - P&G
1:25 - Three Tier Structures - Mass market, Value, Premium
2:07 - Private label / Store Brands
2:59 - SKU, Stock Keeping Units - tracking inventory & sales
3:24 - Assortments & variants
4:05 - Satisfying consumer needs

In this series
✅ Consumer Packaged Goods (CPG) Industry Overview: What is CPG Industry?    • Consumer Packaged Goods (CPG) Industr...  
✅ Consumer Packaged Goods ( CPG) Industry Overview: Products & Services   • Consumer Packaged Goods (CPG) Industr...  

To enquire about the full module please visit https://www.primerli.com

The learning concepts are created by a team of former top tier strategy consultants, in collaboration with industry veterans with decades of experience. Together, they collaborate with a production team to create highly engaging, entertainment-quality content.

The complete e-learning modules are being used by many of the top global consulting and professional services firms - subscriptions to the full content library are available for businesses.

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What are Industry Primers? Article https://www.primerli.com/blog/industr...

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