Governments, environmental scientists, and economists are facing down the two biggest questions of our era: How will we feed 9.7 billion people by 2050, and what are we going to do about climate change? Venture capital firms, entrepreneurs, and major corporations are rising to the challenge with groundbreaking innovations that will transform one of the oldest industries known to humankind: meat production.

Bruce Friedrich is executive director of The Good Food Institute (GFI), a nonprofit organization that promotes innovative alternatives to conventional meat, dairy products, and eggs. Bruce has penned opinion pieces for the Wall Street Journal, Los Angeles Times, and many other publications, and is a popular speaker at most of the nation’s top universities. Bruce graduated from Georgetown Law and Grinnell College, and also holds degrees from Johns Hopkins University and the London School of Economics. Bruce Friedrich is executive director of The Good Food Institute (GFI), a nonprofit organization that promotes innovative alternatives to conventional meat, dairy products, and eggs. Bruce has penned opinion pieces for the Wall Street Journal, Los Angeles Times, and many other publications, and is a popular speaker who has presented repeatedly at most of the nation’s top universities. Bruce graduated from Georgetown Law and Grinnell College, and also holds degrees from Johns Hopkins University and the London School of Economics. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx