Plant-based and cultivated meat are poised to transform the global food system. In an eye-opening talk, food innovator Bruce Friedrich shows how government support can move this industry forward, revolutionizing the way we eat. Bruce Friedrich is cofounder and executive director of The Good Food Institute (GFI), an international nonprofit that is fostering a sustainable, healthy and just agricultural system through food innovation. With branches in the United States, India, Israel, Brazil, Europe and Asia Pacific, GFI is accelerating the production of plant-based and cell-based meat, eggs and dairy in order to bolster the global protein supply while protecting our environment, promoting global health, and preventing food insecurity and animal cruelty.

Friedrich has penned op-eds for the Wall Street Journal, USA Today, the Los Angeles Times, Chicago Tribune, Wired and many other publications. He has appeared on The Today Show, NBC Nightly News, CBS Evening News and a variety of programs on MSNBC, Fox News, and CNN. Friedrich holds distinguished degrees from Georgetown University Law Center, Johns Hopkins University and the London School of Economics. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx