Today's conversation is one I've been anticipating for a long time! Seth Godin's work as an entrepreneur, author, and teacher has massively shaped the trajectory of my business, and I'm excited to share his newest book, The Song of Significance. Seth is also the author of 20 more best-selling books and the visionary founder of Akimbo, an online workshop designed to transform your leadership.

In this conversation, Seth imparts invaluable lessons on why hustle culture falls short and reveals why significance is the ultimate aspiration in life. We delve into the essence of being a leader versus a manager, uncover why business culture is more important than ever, and give practical tips on how you can make an impact through your work. This episode will shift your perspective and propel you toward a life of profound meaning.

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Keep up with Seth here:
Website: https://www.sethgodin.com/
IG:   / sethgodin  

Seth’s new book - The Song of Significance:
https://geni.us/pdnqnz

Topics:
00:00 Intro
1:36 The Song of Significance
4:54 Why Seth wrote his new book
6:55 Hustle culture is a trap
8:19 Culture amplifies enrollment
11:09 Maintaining culture in a digital workspace
12:50 What employees truly desire
15:43 New perspective on turnover
20:52 Scaling isn’t the point
26:23 Choosing surveillance or trust
30:42 Leaders vs. managers
33:51 Teaching through tension
37:30 Organization commitments
41:34 Significance matters most

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Photo Credit (Seth): Darius Bashar and Archangel