Thanks for watching! Read all about Joe here 👉🏾 https://bit.ly/richroll567

To enter 2021 correct, I sat down with Joe De Sena—one of the toughest people on the planet and the mastermind behind the Spartan obstacle course racing series that became a global phenomenon.

This is a conversation about turning quitters into people who commit. It’s about why doing hard things makes you better, happier and healthier. And it’s about the potential we all possess to catalyze radical transformation.

From the heart, Joe is bullshit-free and 100% authentic. His message is powerful. Entirely experience-based. And paired with practical tools fundamental to shattering stagnation.

✌🏼🌱 -Rich

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FILMED AND EDITED BY BLAKE CURTIS
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NEW TO RICH?
Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
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00:00:00 - Introduction
00:00:56 - "WTF Is Your Exit Strategy" Documentary
00:03:07 - How Has the Pandemic Affected Spartan Race?
00:06:24 - Producing New Video Content
00:09:20 - The Spartan Games
00:11:45 - Growing Up In Brooklyn
00:15:00 - How Joe's Mom Becomes Vegan
00:16:37 - Growing Up Around "Wise Guys"
00:21:42 - Getting Into Cornell
00:29:12 - Joe Finding His Way To Wallstreet
00:35:51 - Getting Pulled Into Ultra Racing
00:40:07 - Joe's Crazy Amount of Races He Completed
00:44:26 - Using Suffering As A Tool To Build Character
00:48:25 - Raising Kids
00:51:06 - Moving to Vermont and Starting the Death Race
01:01:06 - Starting Spartan Race
01:04:09 - Living on Joe's Farm
01:08:17 - Lessons Learned Being A Race Director
01:12:49 - Why Does Joe Travel With A Kettle Bell?
01:14:49 - "How Does Spartan Race Grow During COVID?
01:21:02 - Joe's Mother
01:24:11 - Joe's Current Personal Obstacles
01:25:18 - What Qualities Does Joe Look For In People?
01:26:37 - Words of Inspiration
01:29:55 - Closing Remarks

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