OpenAI's ChatGPT poses an existential threat to publishers, especially those reliant on search traffic. But its GPT Store also proffers a potential new platform for referral traffic in the form of custom GPTs.

In this video, Digiday senior media editor Tim Peterson breaks down the basics of creating a chatbot for the generative AI platform, and then senior media reporter Sara Guaglione explains why publishers are not necessarily racing to embrace the shiny new toy.

For more on publishers' approaches to custom GPTs, check out this article on Digiday's site: https://digiday.com/media/why-publish...

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