🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose.

Whether or not your brand uses generative AI in content creation, you’ll need to answer a new question: Should you speak up or stay silent about your chosen stance? Dove, Brandtech Group, and Sports Illustrated recently made controversial disclosure decisions, but Robert Rose says brands’ high-profile public statements on this subject may be more performative than productive. Here’s what else Robert sees coming out of the AI wash.

📣So, what do you think? Are you shouting, talking quietly, or shutting your mouth about your use of AI in your content efforts? Let us know in the comments.

👀 Related: Audiences Don’t Care If AI Created Your Brand’s Content
https://contentmarketinginstitute.com...

⭐️Sources: https://www.prnewswire.com/news-relea...

   • The Code | A Dove Film | Dove Self-Es...  

https://adage.com/article/digital-mar...

https://www.sec.gov/news/press-releas...

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https://www.businessinsider.com/ai-ch...

https://www.axios.com/2024/01/18/tech...