Looker, Looker Studio and Looker Studio Pro are all Google products. But which one to use? In this video I explain why Google changed the name of Google Data Studio to Looker Studio, what Looker Studio Pro includes and the big question, what is Looker and how does it work?

Google Data Studio recently changed name to Looker Studio. This comes a few years after a huge Google acquisition of business intelligence software and big data analytics platform Looker. Not only did Google change the name, they also added a premium version named Looker Studio Pro, but what is Looker Studio Pro and how is it different from Looker Studio?

I give an intro to one of the hottest data tools on the market Looker and explain what marketers need to know about this platform and how it works.

If you're still struggling to understand the difference after this video, here's a link to each platform:
Looker Studio (Free): https://lookerstudio.google.com/overview
Looker Studio Pro (Premium version of Looker Studio): https://cloud.google.com/blog/product...
Looker (Expensive big data tool): https://www.looker.com/

#LookerStudio #LookerstudioPro #GoogleDataStudio #Looker

0:00 - 2:40 Intro and background
2:40 - 4:56 What is Looker?
4:56 - 9:23 LookML
9:23 - 10:45 What type of companies use Looker
10:45 - 11:00 An example of how we use Looker
15:10 - 20:05 What is Looker Studio Pro