Nir Eyal, the author of “Hooked: How to Build Habit-Forming Products” dives into the psychology behind building technology that creates consumer habits. He summarizes his four-step Hook canvas (Trigger, Action, Reward, Investment) and reminds us that it's not the best product that wins—the winner will be the product that forms the monopoly of the mind.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.