Apple became the first company to reach the $3 trillion market cap. Is there a reason why Apple makes a lot of money despite iPhone sales not being so great? What is Apple’s superpower? With clever tweaks and desirable new products, it has extended the life of its iPhone empire well beyond when it might have declined. What should have been Apple’s weakness — its dependence on the iPhone, at a time when smartphones are no longer selling like hot cakes — instead has been a source of strength. Apple’s focus is shifting. In recent years, iPhone sales have begun to plateau, and now Apple’s services business — which encompasses everything from the App Store to licensing deals — is being positioned as its next big frontier for revenue growth. More than ever, Apple wants to sell people constant, ongoing subscriptions for things they can do on their phones.

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