Colorifix aims to create a low-water, pollution-free method of dyeing. Their solution relies on modifying microorganisms using Synthetic Biology such that they can produce, deposit and fix dyes to the fabric. When the cloth is placed in the dye broth, an environmentally benign dye transfer agent is added, causing the microorganisms to bind with the fabric. After the residual liquid is removed, the cloth containing the microorganisms is briefly exposed to heat, causing the cell to rupture and fix the dye onto the fabric.

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