In this video, we're going to be diving into a lot of food culture. We explore the story of Premium Japanese Shokupan in Japan and talk about the trend of French baguettes going soft as consumers turn to softer breads.
Once a lucrative business in Japan, the Premium Shokupan trend has since cooled and may have become more of a problem rather than an opportunity for business owners. Meanwhile, in France, the crisp and crusty baguette, as we know it, may become very different as consumers change their preferences.
Watch the video for more!

#shokupan #baguette

Chapters
0:00 Opening
0:15 Store Closing
2:26 Shokupan
3:42 The Boom
5:15 Conflict
7:41 Analyst
10:42 Talk Show
12:05 Personal View
14:00 Baguette going soft